[vc_row][vc_column][vc_column_text]Read this article to learn the role of 3D gel number plates in corporate fleet branding, and why you should consider making the switch.
If you love 3D gel plates and want to use them in your business, you might be wondering about the role of 3D gel number plates in corporate fleet branding. The truth is, there are lots of benefits to using these plates on corporate fleets, so why not learn more about it here?
If you want to read more about 3D number plates, why not check out the history and evolution of these plates, their regular benefits and environmental benefits, their manufacturing process, or if they impact a vehicle’s resale value. We also talk you through things like how to remove and replace your own 3D gel plates and how to spot quality 3D plates.
We can also help you determine which dimensional plates are best for your car (or as a gift) and explore the cost difference between 3D gel and other custom plates to help you make a smart financial decision.
About 3D Gel Number Plates
These 3D gel plates are different from the traditional printed plates, as the characters have domed resin over them to give them a different effect. They stand out more, and are sure to set you apart from the crowd while giving your car an aesthetic boost without being too much.
Made from an acrylic or metal (typically aluminium) base sheet, 3D gel number plates or 3D domed gel/3D gel resin plates are a popular plate choice in recent years, for both personal and corporate use. The plate characters get covered with a polyurethane gel resin, which is what gives them that attractive raised profile that we see on these plates.
The Legality of 3D Gel Number Plates
3D gel plates are legal in the UK as long as specific rules and regulations are followed. These rules are set out by the government, and allow cameras, ULEZ, and ANPR to scan and read the plates. If these plates couldn’t be read by police systems, they would not be legal, and we wouldn’t sell them!
With that being said, 3D gel plates are seen as a modification. Because of this, you should declare them when doing your insurance. These plates will not have a negative impact on your MOT if they are legal – unlike carbon gel plates, which are illegal in the UK.
Just remember the new 2024 private plate laws if you are planning on getting custom or private plates. Make sure you do your research and work with a trusted plate shop to ensure that the necessary criteria are met. As the best alternative to Halfords, this is something we can do.
The Importance of Branding
One of the most important aspects to consider when you have a business is branding. You need your branding to stand out so that anyone can recognise it, and you need it to make a statement.
While you can go all out with branding in areas like flyers, visuals, and posters, one of the more easily-forgotten branding comes in the form of number plates. Although there are heavy limitations on what you can do, getting branded number plates can go a long way to making you stand out from the crowd.
When you add in the fact that you can use 3D gel number plates for this, you can stand out even more. These plates offer something different and are more visually appealing compared to standard plates, which means that more people are going to notice you – and this is exactly what businesses want.
What Are the Benefits of 3D Gel Number Plates?
3D gel plates are often chosen over standard plates because they stand out on the road and are durable, but they have their own limitations. These plates on their own look fantastic and can be customised, provided these customisations remain legal.
The Role of 3D Gel Number Plates in Corporate Fleet Branding
There are no rules to say that you can or can’t use a specific type of (legal) number plate for your corporate fleet. You could opt for the standard, but these don’t add anything special to your fleet, and makes them blend into the crowd.
You could choose 4D number plates, but these might be seen as being too much. Not only that, but the cost associated with 4D plates are significantly higher, and ordering a few dozen of these is no cheap feat.
No, the perfect solution is 3D gel number plates. These stand out – but not too much, and they are more affordable. At Number Plate Clinic, our 3D gel plates sell for between £60 and £65, while you pay £30 for a standard plate and between £70 to £165 for 4D plates.
Why Get Custom Plates for a Business in the First Place?
Using 3D gel plates for your corporate fleet is all well and good, by why get custom plates to start with? Let’s take a look below.
You and Your Business Are More Recognisable
Getting custom number plates for a business makes your fleet easy to identify and more recognisable to everyone. Plate designs can be fun, too, and you can add logos, the company name, or a slogan into the design to make them stand out wherever you go – as long as it’s legal!
Customisation Adds Credibility
Have you ever looked at a fleet of corporate vehicles and been in awe of how professional they look, but couldn’t determine why? Chances are, they had custom plates as part of their branding.
Doing this shows that you are serious about your business, and the details pull everything together to create a seamless visual that customers appreciate, even if they can’t put their finger on it initially.
Consistency is Key
By using custom plates, you can create a cohesive fleet that showcases your business wherever they go. When people see this in their daily lives, they have no choice but to recognise your company for what it is.
They Offer a Unique Marketing Opportunity
Having a number plate that stands out is an underrated form of marketing that is all too easily overlooked. Hundreds, if not thousands, of people will drive past you and see your number plate every day, and most of them will recognise a plate that is personalised.
How to Design a Custom Plate That is Effective
If you want to design custom plates for your corporate fleet, you need to remember three simple rules:
- Placement is crucial
- Simple is best
- Use brand elements where you can
By following these, your plates will be easy to read, unique, and visible. When you do that, your business becomes a conversation starter.
Remember to Keep it Legal!
Keeping your number plates legal is crucial, and we will go through the rules you need to follow if you want your plants to be road-legal, according to government regulations:
- Not have reflective characters (letters, numbers)
- Not have removable characters (letters, numbers)
- Be made with a background of reflective material
- Have a plain background, with no pattern or distracting characteristics
- Front plates must have black characters on a white background
- Back/rear plates must have black characters on a yellow background
- Show who supplied the number plate (mark of provider is required)
- Have a British Standard number for any plates fitted after the first of September 2021
- Must have characters written in the Charles Wright 2001 font
- Can have raised characters (3D & 4D)
- Can display certain identifiers such as flags or symbols
Get Your Number Plates from Number Plate Clinic
At Number Plate Clinic, we have a wide range of articles for you to read if you want to find out more about the number plate world. From the most expensive private plate to be sold in the UK and the difference between show and legal plates, to why there’s no Z in plates and why you should consider 3D gels.
Read through our terms and conditions, privacy policy and refund policy before making a purchase. You can also learn about our workshop and affiliate program, or find out more by speaking with our customer service if you want to purchase high-quality, DVLA-compliant number plates.
The role of 3D gel number plates in corporate fleet branding might end up being more important than you initially think. These plates stand out and get the attention of passers-by – and this is likely to draw in more business. So, if you want to get more business while making your company more respectable, 3D gel number plates for your corporate fleet is the way to go.
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